Tag Archives: online advertising

Business Accounts for LinkedIn Ads

Posted on September 23, 2011 by Mundoune

In a previous post, I was talking about LinkedIn Ads and more recently, LinkedIn has launched a new type of account allowing LinkedIn users and especially companies to divide their accounts between business and personal accounts. Continue reading →

Posted in Online Advertising | Tagged advertising on linkedin, business ads, business marketing, how to advertise on linkedin, internet advertising, linked in ad, linked in advertising, linkedin, linkedin ads, linkedin advertising, linkedin business account, linkedin marketing, online advertising, online business advertising, social advertising, social media advertising | Leave a comment

LinkedIn Advertising and Job Search

Posted on September 14, 2011 by Mundoune

Over the past week I’ve received two interesting emails from LinkedIn (which you may also have received). The first one was about “Precision Advertising” with LinkedIn. Continue reading →

Posted in Online Advertising, Success Stories | Tagged advertising on linkedin, adwords, how to advertise on linkedin, internet advertising, job search, linked in ad, linked in advertising, linkedin, linkedin ads, linkedin advertising, linkedin job, linkedin marketing, online advertising, online recruitment, precision advertising, social advertising, social media advertising, targeted ads | Leave a comment

Zero Moment of Truth

Posted on July 11, 2011 by Mundoune

Back in 2005, Procter and Gamble had defined the term “First Moment of Truth” which represents the moment in which a consumer makes a decision about whether he/she will buy a product. The FMOT takes place when the consumer enters the shop. He/she then sees the product and decides to purchase the item or not. Continue reading →

Posted in Google News, Online Advertising | Tagged buygin process, first moment of truth, fmot, google zmot, internet users behaviour, moment of truth marketing, online advertising, online buyer behaviour, online shopping, procter and gamble, purchase decision, social media strategy, zero moment of truth, zmot | Leave a comment

Comment Ads on Facebook

Posted on June 27, 2011 by Mundoune

Facebook is launching new interactive ads where users can comment on ads and simply called Comment Ads. Continue reading →

Posted in Internet News, Online Advertising | Tagged advertise on facebook, advertising on facebook, comment ads, comments ad, comments ads, facebook, facebook ads, facebook advertising, facebook business, facebook comment ad, facebook for business, facebook pages, interactive ads, online advertising | Leave a comment

Display Network Relative CTR

Posted on June 16, 2011 by Mundoune

For those working with Adwords, Google has just launched a new metric called Relative CTR. This new performance feature allows users to understand how their campaigns running on the content network are performing compared to their competitors. Continue reading →

Posted in Google News | Tagged ad performance, adwords, content ads diagnostic tool, content network, display network, google adwords, impression share, online advertising, relative ctr, unseen impression filter | Leave a comment

Twitter Acquires AdGrok

Posted on June 2, 2011 by Mundoune

Twitter has just acquired AdGrok, an online advertising company and Google Adwords certified partner. As their moto says, AdGrok “makes internet advertising simple” by showing Adwords users what works and what doesn’t. Continue reading →

Posted in Internet News, Online Advertising | Tagged adgrok, adwords, conversion funel visualization, google advertising, google adwords, grok-o-matic, grokbar, grokbots, grokme, groknoculars, microblogging platform, online advertising, twitter, twitter adgrok, twitter online advertising, y combinator | Leave a comment

Tag Archives: online advertising

Comment Ads on Facebook

Twitter Acquires AdGrok

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