Tag Archives: adwords

LinkedIn Advertising and Job Search

Over the past week I’ve received two interesting emails from LinkedIn (which you may also have received). The first one was about “Precision Advertising” with LinkedIn. Continue reading

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Display Network Relative CTR

For those working with Adwords, Google has just launched a new metric called Relative CTR. This new performance feature allows users to understand how their campaigns running on the content network are performing compared to their competitors. Continue reading

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Twitter Acquires AdGrok

Twitter has just acquired AdGrok, an online advertising company and Google Adwords certified partner. As their moto says, AdGrok “makes internet advertising simple” by showing Adwords users what works and what doesn’t. Continue reading

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Instant Previews for Ads

For those working with Adwords, Google has just announced that from now users will be able to view the landing pages of text ads (in the same way you can now view landing pages of search results). Continue reading

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New Google Video Search Ads

Google is launching a new ‘Media Ads’ format for Adwords with video ads on its search engine. The ads appear as thumbnails next to the text ad, and when a user clicks on the play button, the video ad will expand and play the video ad on the new Google’s Lightbox media player. Continue reading

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