About me
I live in Dublin and I work in Online Advertising and Web Content.
In this blog I cover different topics ranging from “serious” news about Technological Innovations to more casual and funny stuff such as viral vids and things that catch my attention. CAUTION: Irony is my fragrance.Get email updates!
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Category Archives: Online Advertising
Business Accounts for LinkedIn Ads
In a previous post, I was talking about LinkedIn Ads and more recently, LinkedIn has launched a new type of account allowing LinkedIn users and especially companies to divide their accounts between business and personal accounts. Continue reading
Posted in Online Advertising
Tagged advertising on linkedin, business ads, business marketing, how to advertise on linkedin, internet advertising, linked in ad, linked in advertising, linkedin, linkedin ads, linkedin advertising, linkedin business account, linkedin marketing, online advertising, online business advertising, social advertising, social media advertising
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Google Wallet and Mobile Advertising
Mobiles used to be the future of internet. Well they’re now the present of the internet. Indeed mobile phones will soon (apparently in 2015) take over laptops and PCs when it comes to surfing the web with mobile Internet users growing by almost 17% (representing about 2.7 billion people). Continue reading
Posted in Google News, Online Advertising
Tagged citi mastercard, click to call, click to download, google keyword tool, google mobile ads, google offers, google prepaid card, google wallet, keywords for mobile ads, mobile ads, mobile advertiser, mobile advertising, mobile adwords, mobile internet, mobile payment, mobile sites, nexus s 4g, pay with mobile, pay with nexus
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Zero Moment of Truth
Back in 2005, Procter and Gamble had defined the term “First Moment of Truth” which represents the moment in which a consumer makes a decision about whether he/she will buy a product. The FMOT takes place when the consumer enters the shop. He/she then sees the product and decides to purchase the item or not. Continue reading
Posted in Google News, Online Advertising
Tagged buygin process, first moment of truth, fmot, google zmot, internet users behaviour, moment of truth marketing, online advertising, online buyer behaviour, online shopping, procter and gamble, purchase decision, social media strategy, zero moment of truth, zmot
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Google Think Insights
If you work in online advertising, you probably know Google Insights, a tool which allows you to compare search volume patterns across specific regions, categories, time frames and properties. Today, Google launches Think Insights. Continue reading
Posted in Google News, Online Advertising
Tagged consumer behaviour, digital media, digital trends, google insights, google think insights, marketing objectives, media trends, media trends user online behaviour, mobile trends, smartphone user behaviour, think insights, user online trends, user trends
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Likester, Global Popularity Engine
If you work in online advertising like me, you know that finding trends in different markets can become quite tricky. Now there’s a tool which can help us find what people like worldwide, it’s called Likester. Continue reading
Posted in Internet News, Online Advertising
Tagged facebook likes, facebook likes trends, facebook likester, global popularity engine, global trends, like list, likes popularity, likester, likester profile popularity heat maps, likester profiles pages, likester tool, local new trends, my likes, popular items, trends
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2010 Internet User Trends
In 2010, Google conducted over 60 research studies with the help of partners such as Compete and OTX in order to better understand how consumers search the internet. Below are the results of these studies. Very interesting data for those who work in online advertising. Continue reading
Comment Ads on Facebook
Facebook is launching new interactive ads where users can comment on ads and simply called Comment Ads. Continue reading →