About me
I live in Dublin and I work in Online Advertising and Web Content.
In this blog I cover different topics ranging from “serious” news about Technological Innovations to more casual and funny stuff such as viral vids and things that catch my attention. CAUTION: Irony is my fragrance.Get email updates!
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Category Archives: Google News
Google Wallet and Mobile Advertising
Mobiles used to be the future of internet. Well they’re now the present of the internet. Indeed mobile phones will soon (apparently in 2015) take over laptops and PCs when it comes to surfing the web with mobile Internet users growing by almost 17% (representing about 2.7 billion people). Continue reading
Posted in Google News, Online Advertising
Tagged citi mastercard, click to call, click to download, google keyword tool, google mobile ads, google offers, google prepaid card, google wallet, keywords for mobile ads, mobile ads, mobile advertiser, mobile advertising, mobile adwords, mobile internet, mobile payment, mobile sites, nexus s 4g, pay with mobile, pay with nexus
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How to Improve Videos & Images and Get More Viewers?
Nowadays videos and online materials are essential for most professionals. Even companies increasingly use videos as a strategy to reach more people across the globe. Whether you have some experience in the area or not, there is always a way to improve your creations. If you want to find out how, I got some tips for you… Continue reading
Posted in Google News, Internet News
Tagged creator playbook, edit image, edit video, edit youtube video, google tips, how to get more viewers, image edition, image editor, increase viewers, online strategy, online video, snagit, video creation, video edition, video editor, video strategy, video tips, video tutorial, youtube, youtube tips
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Gmail Phone Call
You may have noticed a new icon in your Gchat contact list lately that looks like ? This icon is Google’s online phone service now available in 38 languages to all users around the world. Continue reading
Google+ the Test
I finally managed to get an invitation on Google+ (thanks Jérome!), it was about time as (apparently) almost millions of people already joined the network. So here is my deliberation. Continue reading
Zero Moment of Truth
Back in 2005, Procter and Gamble had defined the term “First Moment of Truth” which represents the moment in which a consumer makes a decision about whether he/she will buy a product. The FMOT takes place when the consumer enters the shop. He/she then sees the product and decides to purchase the item or not. Continue reading
Posted in Google News, Online Advertising
Tagged buygin process, first moment of truth, fmot, google zmot, internet users behaviour, moment of truth marketing, online advertising, online buyer behaviour, online shopping, procter and gamble, purchase decision, social media strategy, zero moment of truth, zmot
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Google Acquires PostRank
Google has just acquired PostRank, aggregator of social engagement data which measures actual user activity. The company’s platform tracks where and how users engage, and what they pay attention to in real-time. Continue reading
Posted in Google News
Tagged aggregator of social engagement data, data services, google, google analytics, marketing strategy, measure online activity, measure user engagement, measuring tools, postrank, postrank analytics, publisher analytics, social media, social media platform, social media strategy, user engagement
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Google Controls Your Finance
Google can become your personal financial advisor with their new tool called Google Advisor which allows users to find and compare financial products. Continue reading
The Dangers of Algorithm
Yesterday I watched the video below which drew my attention. Eli Pariser, former Executive Director of MoveOn.org, is explaining how nowadays all the information you find on the Internet is tailored according to your tastes and habits. Why is that? Continue reading