Business Accounts for LinkedIn Ads

Yesterday our friend Zuckerberg was revealing the brand new layout and features of Facebook. As I was watching the whole presentation, I felt like my privacy ego was slowly getting harshly hit by a whole lot of overly nosey features… So I will not write about that sad moment of my virtual life.

In a previous post, I was talking about LinkedIn Ads and how you can use this service to promote yourself. LinkedIn has launched a new type of account allowing LinkedIn users and especially companies to divide their accounts between business and personal accounts.

What are Business Accounts? They differ from personal accounts because first they are linked to businesses and not individuals (yes the first point is pretty obvious). But this means that the account cannot be found in search. Second, multiple users can access the same business account/s and you can assign them different levels of role such as Viewers, Standard, or Administrator. Finally only existing LinkedIn members can create multiple business accounts (linked to one single company) by accessing the LinkedIn Ads Dashboard (click on the dropdown menu of your name situated on top of your profile page). The following window should appear:

Users can copy the ads from their personal account and paste them into their new business account (performance history and billing information will remain separated).

You will find a Help Centre to help you set up business accounts.

LinkedIn users can now promote themselves as individuals and as companies which will offer many more opportunities for everybody. Now if LinkedIn was willing to lower its CPC level, maybe we could all enjoy advertising on its platform. Hopefully they will get the message soon enough…